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From Matt Cutts Blog

Start the Year with an Empty Inbox!

Published on 01/05/2009 at 07:19 AM

Here’s a nice Gmail tip that will make you feel like a million bucks: empty out your crufty email inbox. There’s nothing like an empty inbox to motivate you and give you a fresh start for the year. “But Matt,” you say, “my inbox is my to-do list!” I know, me too. So here’s how to [...] Read Full Story...

Chrome Provides Dedicated Privacy Options

Published on 01/02/2009 at 11:33 AM

I was browsing the web when I ran across a statement about Google Chrome that I’ve seen echoed in different ways in the last couple months: “the reality is that Google Chrome is sending basic info about my pc back to them. Is Google the new “Big Brother” looking over everybodies [sic] shoulder…you betch ya.” I’ve [...] Read Full Story...

Last Toolbar PageRank update of 2008

Published on 12/31/2008 at 10:27 AM

In case you didn’t see where I confirmed it on Twitter, Google recently did a toolbar PageRank update. It’s pretty much done now. If you want more info, I’ve answered questions about PageRank and the Google Toolbar in the past. I predict that this will be the last toolbar PageRank update of 2008. Read Full Story...

Google Feedback from my Parents

Published on 12/24/2008 at 06:27 PM

(I’m not with my parents this Christmas, but I’m thinking about them and thought I’d post this.) I was chatting with my parents a couple weeks ago and the subject turned (as it often does) to Google. They wanted to give me feedback on some Google products: My Dad has been using Google Book Search, and he [...] Read Full Story...

My 2008 traffic stats

Published on 12/22/2008 at 08:13 AM

I published traffic stats for my blog for 2006 and 2007, so it’s time for the 2008 statistics. The rough summary is: 2006: 1.7M visits and 2.9M pageviews 2007: 2.3M visits and 4.8M pageviews, plus 31K RSS readers 2008: 3.4M visits and 5.7M pageviews, plus 46K RSS readers, 7986 followers on my Twitter stream, and 1607 subscribers on FriendFeed. My [...] Read Full Story...

Latest SEO Tips From Our Blog

Creating A Better Landing Page

Published on 11/27/2008 at 03:33 PM

A lot of thought must go into your landing pages, both from a search engine perspective and from a customer perspective. We can have a lot of traffic to our website but if no one is sticking around long enough to see if our solutions can solve their problems then that traffic does not mean anything. Read Full Story...

Optimizing Videos for Search Engines

Published on 11/25/2008 at 10:18 AM

As with Search Engine Optimization for webpages and text content, keyword research is an important first step in video SEO. Prior to optimizing your videos, you will want to obtain a keyword target list. Make sure that your keyword list contains several variations with the word "video"... Read Full Story...

New Updated SEO Link Building Strategies

Published on 11/18/2008 at 12:30 PM

Too much emphasis is being put on manual points of link building, like directory submissions. These are easy, but can also cause detriment. When something is too simple, it is usually that effective. Read Full Story...

Choose the Best Keywords

Published on 10/25/2008 at 03:10 AM

Keywords play a part in the way your site is ranked on search engines so you'll want to make sure you are using the right keywords to get those rankings up and bring those visitors in. Read Full Story...

Important website building tips

Published on 10/11/2008 at 09:24 AM

Research shows that only 40% of websites are indeed effective. You have spent a great deal of money in creating your website and maintaining it. You should understand the level of return it is making in your business. Read Full Story...

From Search Engine Watch

The 5 Web Resources You Need to Find a Job in Search

Published on 01/05/2009 at 07:19 AM

It's a New Year, but we've got that same old economy from 2008. If you find yourself looking for a job in search, these five resources should be the foundation of your efforts:

Indeed.com - Culls results from a variety of jobs sites as well as job listings from company web sites. Searching here keeps you from having to go individually to a variety of sites. You can pull an RSS feed of your job search into your news reader, making your search process even faster. You'll find results from:
- SEMPO
- Monster
- HotJobs (owned by Yahoo)
- CareerBuilder
- Dice
- TalentZoo
Twitter Let your followers know you're looking for a job. I once did and had three leads in 24 hours. I got offers from all three. The Twitter community is generally a very compassionate bunch, raising money for good causes. Helping people find jobs is something I think we'll see a lot of in 2009 - 2010.
LinkedIn Not only does LinkedIn have its own job listings, but here you can many times find the people who are doing the hiring or at least work in Human Resources at the company you're interested in. Use your network to get introduced and create connections.
Craig's List Answering an ad for a Search Marketing Copywriter on Craig's List is how I got my start in search. Well, that and the great Marketing Don taking a chance on me.
Search Engine Watch Board - Rounding out the list is a completely shameless plug for our very own jobs board.

What resources do YOU recommend? Leave a comment and let us know!

Read Full Story...

Google, Microsoft Higher Ups Dish Out the Dough for Obama Inauguration

Published on 01/05/2009 at 06:28 AM

Execs from Google and Microsoft are ponying up big time for President-elect Barack Obama's big day. On January 20, the former junior Senator from Illinois will become the 44th President of the United States.

Who from search is giving big for the shindig?

From Google:

Eric Schmidt (CEO) $25,000.00
Larry Page (Co-founder) $25,000.00
Marissa Mayer (Vice President, Search Products & User Experience) $25,000.00
Richard Costolo (former Feedburner CEO) $25,000.00
Chad Hurley (YouTube co-founder) $25,000.00
David Drummond (Senior Vice President, Corporate Development and Chief Legal Officer) $25,000.00

From Microsoft:

Steven Ballmer (CEO) $50,000.00
Bradford Smith (Senior Vice President, General Counsel, Corporate Secretary, Legal & Corporate Affairs) $25,000.00
Craig Mundie (Chief Research and Strategy Officer) $25,000.00
Steven VanRoekel (Senior Director, Windows Server Solutions Group, Microsoft) $50,000.00

So far from Yahoo, one lone donation, from an attorney:

Laura Covington $10,000.00

For a full list of donors, click here.

Read Full Story...

China to Crack Down on Search Engines

Published on 01/05/2009 at 06:10 AM

Bloomberg is reporting that China plans to crack down on search engines, among other sites they deem harmful. This certainly wouldn't be the first time.

The reason this time is concerns over pornography. Of course, search engines don't host pornography on their sites, they simply provide links to searchers. If China feels it has a pornography problem, the origination of that problem begins with the searcher, not the engine.

Web sites and search engines that ignore their new found regulations will face penalties and possible closure.

Read Full Story...

UPDATE: Steve Jobs Weight Loss Due to Hormonal Imbalance

Published on 01/05/2009 at 05:51 AM

UPDATE: Link to Steve Jobs Letter at Apple Site

Last week, Frank Watson reported to you that Steve Jobs health was in question. If you read a bunch of tech blogs, you've seen the rumors. Jobs once had cancer, and bloggers, journalists and Wall Street analysts have been wondering if it had returned because Jobs had lost a lot of weight.

The good news is that the cancer is not back. According to Fox Business (which I have on in the background, sorry no link yet, but check out the screen shot below) Steve Jobs has released a letter to shareholders acknowledging the weight loss and explaining that the doctors have finally determined that it is a hormonal imbalance. He is being treated and expects to gain the weight back.

Read Full Story...

Phishing Scam Hits Twitter; Will it Become the Next MySpace?

Published on 01/05/2009 at 05:27 AM

This morning, I received a direct message from one of my Twitter friends. It was a very strange message. Check it out:

I clicked on the link, which lead to this:

I checked the Tweet stream of the friend who sent me the direct message. She said she had been fooled into following a phishing scam.

She wasn't the only one. Originally, the blogspot page directed people to another site which looked like the Twitter homepage. They signed in, giving away their user name and password. Of course, this helps spread the phishing scam via direct messages.

What really happened is that a mockup of the Twitter homepage was hanging out at a very bad URL. The good folks at Twitter captured this screenshot of the site:

These phishing scams hit MySpace pretty hard once it got popular. Now, it looks like we have to watch out for them on Twitter.

Phishing schemes kind of took the shine off the once popular MySpace. Looking back, I think it's one of the reasons I stopped hanging out on the social network. I saw so many messages that weren't from my friends even though it looked as though they were. I haven't noticed the same on LinkedIn or Facebook yet.

If phishing hits Twitter consistently, then it might just be their demise.

What do you think? Did you get an unusual direct message? Think phishing could ruin Twitter? Leave a comment and let us know your thoughts!

Read Full Story...

From Search Engine Journal

IM Spring Break Tickets On Sale : April Search Marketing Conference

Published on 01/05/2009 at 09:06 AM

I am very happy to announce that registration for IM Spring Break has opened. Taking place April 2-4 in Deerfield Beach, FL, IM Spring Break will have a limited number of tickets available for sale, starting with 200 tickets which are going on sale today. The event will be focused on small group [...] Read Full Story...

5 Common AdWords Myths Absolutely Destroyed

Published on 01/05/2009 at 07:52 AM

#1 Myth: AdWords Is Media Placement This is a misconception of ad agencies and clients who have done more media placement than pay per click. In media placement, you place your ad somewhere for a set fee, and that’s it. We can make analogies between that and pay per click, but it’s not [...] Read Full Story...

14 Essential Greasemonkey Scripts for Google Search

Published on 01/05/2009 at 07:45 AM

Greasemonkey is an addon for Firefox allowing users to install scripts that make on-the-fly changes to most HTML-based web pages. To use the scripts you find in this post install the Greasemonkey extension first. This list of Greasemonkey scripts is dedicated to Google search (if you find that 11 FireFox addons for Google search [...] Read Full Story...

New Year’s Resolutions 2009 : Business and Life Goals

Published on 01/02/2009 at 09:28 AM

Howdy folks, it’s now 2009 and like many out there in the world, I’m digging myself out of my Holidays and New Year’s feasting and over-consumption bunker to reflect on the past year and set goals for 2009. Looking over my resolutions from the past couple of years, I now have a chance to see [...] Read Full Story...

4 Reasons Why PPC Is The Best Online Marketing Channel

Published on 01/02/2009 at 08:49 AM

What’s the number one reason for PPC’s strong growth as an advertising channel? High ROI. PPC is one of the most profitable advertising and marketing channels. This view is shared by most online marketers, who in 2007, according to Marketing Sherpa, ranked PPC and email marketing as the two channels with the highest [...] Read Full Story...

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